Category Blog
Estate agents who cling to the traditional template of real estate marketing could lose momentum as the digital transformation erodes their competitive edge.
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Beware the pitfall of ‘fake buying’
Category Blog
A new, and strange, phenomenon of ‘fake buying’ has emerged in the upper end of the Johannesburg homes market over the past five years.
Today’s estate agent deserves respect
Category Blog
Professional residential real estate agents credentials are essential to favourable outcomes at the best of times. In the current downturn, they are vital.
Best practice home selling in this market
Category Blog
Selling a home at or close to top market price can be a challenge at the best of times.
Jo’burg homes market outlook more positive
Category Blog
According to John Loos, Household and Property Sector Strategist at FNB, the Gauteng market has already “seemingly started its recovery”.
Leaked Emails ironically good for homes market sentiment
Category Blog
As they continue to bubble to the surface, the steadily leaking “GuptaEmails” are providing a strange sense of national relief.
“The glue of life”
Category Blog
“The foundational principle that holds all relationships”. That is how American author, educator and businessman Stephen Richards Covey has defined trust.
Opportunities abound in Jo’burg homes market
Category Blog
First-time home buyers are currently spoilt for choice in a market which is now radiating affordability.
Well-trained agents perform well to market adversity
Category Blog
Properly trained, well equipped, and solidly supported agents in South Africa have always performed well irrespective of prevailing market conditions.
Reaction is the key to life in the current SA homes market
Category Blog
“Life is 10% what happens to people and 90% how they react to it”
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