Ennik Estates expands with new appointments
Category Bizcommunity - Property News
Ennik Estates has capped a successful start-up year with an expansion programme that reinforces its position and growth as a boutique marketer of high-end real estate in Gauteng, says founder and CEO Ronald Ennik.
The company, an exclusive affiliate of the Christie's International Real Estate group, has added greater diversity of expertise and depth of experience to its specialist consulting and marketing team. "At the same time, we have relocated to new, and larger, premises in the Rosebank CBD, which is now the hub of our operations across the prime property areas of Sandton and Johannesburg," says Ennik.
Focus is on price, not area
"The performance of Ennik Estates since its launch at the end of August last year has fully justified the distinctive business model on which the company was built: to be price band focused, rather than area focused. Our operating footprint is the top 20% of Gauteng properties in the price band from R5 million upwards - a market sector which requires specialist experience and top-level marketing and negotiating skills," says Ennik.
The latest appointments include:
• Vicky and Julia Torrente, a mother and daughter partnership of view-site home specialists who, between them, have consulted on, and facilitated, the sale of virtually every home with a view in upmarket Linksfield Ridge.
• Lynne Baker, who has returned to her original market domain in Johannesburg's northern suburbs after an extended period of marketing prime coastal properties in and around Knysna and Plettenberg Bay.
• Denise Bruyns, a doyenne of luxury home marketing in the Sandton area, where she was at the forefront of bringing to the market blue-chip suburbs such as Morningside 40, Duxberry and River Club.
• Julie Gouws, an entrepreneur and former consultant in the corporate banking sector before moving into specialist world of high-end real estate.
"As a result of these and other appointments, we now operate off an even more solidly structured platform, from which we deliver highly personalised services to meet the specific needs of discerning buyers and sellers of luxury homes," Ennik concludes.
Author: Ronald Ennik
